About Rhodes Boutique
Rhodes Boutique was founded 50 years ago by Eleanor Rhodes, a woman whose vision for fashion was as practical as it was personal.
Before starting Rhodes, Eleanor spent years working in an established clothing store in New York. She loved fashion, but quickly realized she wanted to do things differently. She believed women deserved thoughtful guidance, reliable quality, and clothing that supported who they were not pieces that tried to define them.
In 1975, she began building what would become Rhodes Boutique.
From the very beginning, Rhodes was shaped by relationships, trust, and consistency. Eleanor believed that true style came from comfort, confidence, and care not from chasing trends. That philosophy became the foundation of everything that followed.
Her daughter, Clara Rhodes, grew up watching this vision take shape. Over time, she learned the importance of detail, responsibility, and staying true to her values. When she took over, she carried Rhodes forward for more than 30 years, strengthening the brand while keeping its heart intact.
Today, Eleanor, now 82, has taken a gentle step back. Clara, now 57, continues to guide and support the next generation as Rhodes enters a new chapter.
Elina Rhodes is the third generation of this family legacy 32 years old, and raised surrounded by fabrics, conversations, and long-standing customer relationships. From her grandmother, she learned patience and respect. From her mother, she learned consistency and care. Together, they taught her that Rhodes was never just about clothing it was about understanding women and earning their trust over time.
Leading Rhodes Boutique today is not about changing what works. It is about continuing what has mattered for 50 years.
The promise remains the same as it was when it all began: timeless pieces, thoughtful quality, and personal attention passed down through generations.
Rhodes Boutique is more than fashion. It is a family legacy. And one Elina is proud to carry forward.